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  • Writer's pictureMariane Bekker

From MVP to Series C: The Essential Startup Metrics You Must Track

Updated: Aug 7, 2023



As a startup founder, your journey is a balancing act between building, launching, and growing your product. Focusing on the right metrics will empower you to make data-driven decisions and guide you during your startup growth phase.


The significance of data-driven decisions cannot be overstated. According to research, data-driven organizations are 23 times more likely to acquire customers. However, with so many different metrics out there, it can be difficult to know which ones are actually worth tracking. That's why we've put together this guide on the key startup metrics that you should be tracking.


In this blog post, we will explore the essential metrics that you should track at different stages of its growth. From the early days of MVP validation to the later stages of scaling and beyond, these metrics will empower you to make data-driven decisions and steer your startup towards greater heights. Let's dive in!

🌱 Pre-Seed Stage

At the pre-seed stage, your primary objective is to validate your Minimum Viable Product (MVP) and gain a deep understanding of your target users. This stage is all about gathering early adopter feedback and achieving product-market fit.


Here are the key metrics to focus on:

  1. User Engagement: Monitor how users interact with your product or service to gauge their level of interest and satisfaction.

  2. Early Adopter Feedback: Gather feedback from your initial users to identify pain points and areas for improvement.

  3. Product-Market Fit: Measure how well your product or service meets the needs of your target market and adjust accordingly.

💡 Seed Stage

Congratulations, you've secured funding and are ready to grow! At the seed stage, financial health becomes crucial for sustainable growth. Here are the metrics that matter:

  1. Customer Acquisition Cost (CAC): Understand how much it costs to acquire each new customer. Ensure your CAC remains reasonable to achieve profitability.

  2. Customer Lifetime Value (CLV): Determine the total value a customer brings to your business over their lifetime. Focus on acquiring high CLV customers.

  3. Churn Rate: Keep an eye on customer churn to identify potential issues in customer satisfaction and retention.

  4. Revenue Growth: Track the rate at which your revenue is increasing to ensure your startup's progress and potential for future funding.

🚀 Series A Stage

As you enter the Series A stage, your startup is scaling rapidly. Now, it's time to shift your focus to profitability and customer retention. Here are the metrics that will support your growth:

  1. Gross Margin: Analyze your gross margin to assess how efficiently you manage costs and produce your product or service.

  2. Customer Acquisition and Retention Rates: Continuously measure how many new customers you're acquiring and how many you're retaining.

  3. Spotting Expansion Opportunities: Identify new markets or segments where your product or service can thrive and grow.

📈 Series B Stage

The Series B stage marks significant growth and expansion. At this point, your startup's success will largely depend on sustainable growth and market positioning. Keep an eye on the following metrics:

  1. Customer Acquisition Channels: Identify the most effective channels that bring in new customers and allocate resources accordingly.

  2. Customer Satisfaction (NPS): Measure your Net Promoter Score to gauge customer loyalty and identify areas for improvement.

  3. Market Penetration: Analyze how much of your target market you've captured and strategize to increase your reach.

📈📈 Series C and Beyond

As a mature startup, your focus shifts towards optimizing efficiency and profitability. Here are the crucial metrics for this stage:

  1. Customer Lifetime Value-to-Cost Ratio (LTV/CAC): Ensure that the lifetime value of your customers outweighs the cost of acquiring them.

  2. Customer Churn: Keep churn rate low by nurturing customer relationships and enhancing your offerings.

  3. Average Revenue Per User (ARPU): Track the average revenue generated by each customer to assess overall business performance.


Remember, metrics aren't just numbers; they are powerful tools that drive strategic decision-making. Tailor your metrics to your startup's stage to measure progress effectively and fuel your startup's growth!

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Mariane Bekker is a passionate advocate for women in tech, an angel investor, and the founder & CEO of Upward, a premier boutique recruitment agency connecting companies with exceptional diverse tech talent. With over a decade of experience building diverse engineering teams at leading startups, she’s navigated the intricacies of the startup landscape and understands the unique needs and aspirations of founders. Follow her LinkedIn and Twitter for insights, industry trends, and valuable resources about Startups, Tech, and Diversity.

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