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  • Writer's pictureMariane Bekker

Key Factors That Make a Startup Fundable

Updated: Jul 10, 2023




When seeking investment for your startup, it's crucial to understand the factors that attract investor interest. While the specific criteria may vary depending on the investor and industry, there are several key elements that consistently play a crucial role in making a startup fundable. In this blog post, we will explore these factors and discuss why they are important for securing investment.


1. Traction


Demonstrating early traction is important for investors. It shows that your product or service is gaining interest and adoption in the market. This can be measured by metrics such as user growth, engagement, customer acquisition, or revenue.


2. Team


Investors pay close attention to the team behind the startup. They look for a strong, capable, and committed team with relevant expertise, a track record of success, and the ability to execute the business plan effectively.


3. Market Opportunity


Investors are interested in startups that target a large and growing market with significant potential. They want to see a clear understanding of the market dynamics, a unique value proposition, and a competitive advantage.


4. Unique Value Proposition


Having a clear and compelling value proposition that differentiates your startup from competitors is crucial. Investors want to see that your product or service solves a significant problem or meets a critical need in a way that stands out in the market.


5. Scalability


Investors are interested in startups with the potential for rapid and scalable growth. They want to see a business model that can scale efficiently and capture a substantial market share.


6. Revenue and Monetization Strategy


While revenue is not always a prerequisite for early-stage startups, having a clear monetization strategy and a path to profitability is important. It demonstrates that your business has a viable revenue model and a plan for sustainable growth.


7. Competitive Advantage


Investors look for startups with a competitive advantage that gives them an edge in the market. This can be through intellectual property, unique technology, strategic partnerships, or other factors that create barriers to entry for potential competitors.


Remember, different investors may prioritize these factors differently, and the specific requirements may vary based on the stage of the startup. It's essential to understand your target investors and tailor your pitch to address their specific criteria.

 

Mariane Bekker is a passionate advocate for women in tech, an angel investor, and the founder & CEO of Upward Recruiting, a premier boutique recruitment agency connecting companies with exceptional diverse tech talent. With over a decade of experience leading diverse engineering teams at VC-Backed startups, she’s navigated the intricacies of the startup landscape and understands the unique needs and aspirations of founders. Follow her LinkedIn and Twitter for insights, industry trends, and valuable resources about Startups, Tech, and Diversity.

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Mariane Bekker is a passionate advocate for women in tech, an angel investor, and the founder & CEO of Upward, a premier boutique recruitment agency connecting companies with exceptional diverse tech talent. With over a decade of experience building diverse engineering teams at leading startups, she’s navigated the intricacies of the startup landscape and understands the unique needs and aspirations of founders. Follow her LinkedIn and Twitter for insights, industry trends, and valuable resources about Startups, Tech, and Diversity.

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